This is just a post carrying about marketing
What is a Career in Marketing like? What are the different roles offered? Just what does one do? These are some of the questions which every Graduate or MBA thinks about.
The general perception is that Marketing is a “creative profession”. To be honest, like all other professions, Marketing is 1% inspiration and 99% perspiration.
To understand the different roles offered under the broad category of Marketing, let us first understand what Marketing is supposed to do in an organization. Marketing is the profession which tries to develop and/or modify products and services to suit consumer needs – and do it better than the competition. To do so, there are a series of activities which need to be performed – and these activities get translated into the specific roles which come under Marketing.
If one is to develop and/or modify products and services to suit consumer needs, the logical starting point is knowing what these needs are. This is the role performed by the Market Researcher, who constantly collects feedback from consumers in order to track trends. This information is collected by conducting surveys, from published data sources (such as the Census) and from social media. Some of this information needs quantitative analysis, thus necessitating comfort levels with numbers. Other information needs qualitative analysis, necessitating a good understanding of sociology and psychology. Always remember that if the performance of a product or service is poor, it means that (1) maybe your need identification is incorrect, (2) maybe your competitor is satisfying that need better or (3) both of the above. The Market Researcher also tracks the performance of a product of service to identify if any of the problems listed above are happening – and to pinpoint the problem. Since the data available today has shown explosive growth thanks to the usage of social media, today’s Market Researcher gets much more information to process and arrive at conclusions.
What is a Career in Marketing like? What are the different roles offered? Just what does one do? These are some of the questions which every Graduate or MBA thinks about.
The general perception is that Marketing is a “creative profession”. To be honest, like all other professions, Marketing is 1% inspiration and 99% perspiration.
To understand the different roles offered under the broad category of Marketing, let us first understand what Marketing is supposed to do in an organization. Marketing is the profession which tries to develop and/or modify products and services to suit consumer needs – and do it better than the competition. To do so, there are a series of activities which need to be performed – and these activities get translated into the specific roles which come under Marketing.
If one is to develop and/or modify products and services to suit consumer needs, the logical starting point is knowing what these needs are. This is the role performed by the Market Researcher, who constantly collects feedback from consumers in order to track trends. This information is collected by conducting surveys, from published data sources (such as the Census) and from social media. Some of this information needs quantitative analysis, thus necessitating comfort levels with numbers. Other information needs qualitative analysis, necessitating a good understanding of sociology and psychology. Always remember that if the performance of a product or service is poor, it means that (1) maybe your need identification is incorrect, (2) maybe your competitor is satisfying that need better or (3) both of the above. The Market Researcher also tracks the performance of a product of service to identify if any of the problems listed above are happening – and to pinpoint the problem. Since the data available today has shown explosive growth thanks to the usage of social media, today’s Market Researcher gets much more information to process and arrive at conclusions.
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